Hosting your own website
Selling your products and services from a brick and mortar store might help you get local clients. However, promoting your offers online is the sole option if you want to expand your business. Thanks to the proliferation of the internet as well as the increase in the numbers of individuals using smartphones to access the net, more and more people depend on the net to purchase their requirements. Chances are bright that a potential client, living close to you, would rather purchase his requirements from an online store rather than visiting your store as it saves him time. If you want to increase your business... both locally and overseas... you need to have your website.
Puzzling permutations and combinations
Most individuals, planning to launch their website, are unsure about the type of dedicated server hosting they should opt for. They cannot decide whether they should host their website by themselves or use the services of a web hosting company. Here are the pros and cons of both these options.
Running your website on your own
If you plan to undertake Website Hosting on your own, you need to have a dedicated server in your office. This entails spending a lot of money as you can find out by searching the net for the costs of a server. Apart from this, you need to have a high speed internet connection to ensure that several people can log on to your website easily. Unless you are tech savvy, you also have to hire a person to look after the server as well as fix problems as and when they arise, update the operating system whenever a new version comes out, configuring the SMTP and POP server (required for sending and receiving emails respectively), and update content whenever you add new services or products. You also have to invest in a UPS (uninterrupted power supply) to ensure that the server keeps on running during power breakdowns. Obviously, you also need to purchase a domain and configure the DNS in your server. All of these put together can cost you a lot of money. Apart from this, people from other countries might face problems accessing your website quickly, as the query from their browser hops over several gateways before reaching your server. It is the same when your server replies to their query.
Opting for a paid provider
You have many options to choose from when you opt for paid hosting. You can save money on website hosting by opting for a shared server initially. As your business grows, you can switch over to a dedicated server. You need not bother about hiring a specialist since the company providing the hosting services have a team of professional technicians available round the clock. Most reputable companies that provide website hosting services have an uptime of 99.99. This means that visitors to your website will never view the dreaded 404 server not found' message. Apart from this, you can opt for cloud based servers. This is a group of servers located in different geographical locations, connected to each other. This means that an overseas client will be able to access your site instantaneously as their browser's query is redirected to the server located closest to them.
The cons of hosting your own website are that you have to spend huge amount of money for the server as well as for hiring a specialist. There are hardly any cons when you opt for paid hosting as long as you opt for a reputable website hosting provider.